Trust Me

Set against the backdrop of the high-pressure world of advertising, TRUST ME focuses on Mason (McCormack) and Conner (Cavanagh), a pair of ad men whose strong creative partnership has served the firm of Rothman Greene & Mohr extremely well over the years. Mason, an art director, is a responsible, workaholic family man with a beautiful wife, Erin (Clarke), two children and an undying loyalty to the brands he helps sell. By contrast, his writing partner, Conner (Cavanagh), is a single, impulsive copywriter with the attention span of a teenager.  Their yin-yang relationship is put to the test when Mason is named a creative director of the agency, making him Conner’s boss. The series follows the changing dynamics between the two friends, who are better together than they are apart.

TNT, who brought us Leverage last month, seems to have done it again.  I was a little skeptical about Trust Me because it’s not a crime drama or a medical drama.  It’s just a drama.  The show stars Eric McCormack and Tom Cavanagh.  You know McCormack from Will & Grace (a show I hate) and Cavanagh was on a show called Ed (which I’ve never seen).  Cavanagh also did 6 episodes of [scrubs] as Dan Dorian.

Of course so far I’ve only seen the pilot, but I have a good feeling about it.  It’s a change of pace from our normal line up, and nobody dies was murdered in at least the first episode.  I supposed there are tons of night-time dramas out there, and I normally only watch one very specific type of drama.  What drew me to this was the advertising theme.

I like advertising.  Not necessarily all advertising, and I don’t like being interrupted by ads when I’m watching a movie.  I have 2 DVRs (3, technically) and I use the 30 second skip feature to blast through ads regularly.  But I also occasionally stop to watch TV ads, I’m constantly crtiquing billboards, I tend to look at every page in magazines I read (including the ads), and of course I appreciate how I benefit from the free (ad supported) services I use on the web every day.  I even read Advertising Age magazine.

Trust Me has the feel of an inside look at something I’m already interested in, kind of the same way Aaron Sorkin’s “Sports Night” took us behind the scenes of a SportCenter type show in 1998. And Trust Me is pretty funny.

Our TV watching schedule is already pretty full, as my regular reader already knows, but I have a feeling this one will make the cut.

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