The Podcast Formula

Most of the top podcasts are either radio productions or they are made by current or former radio personalities and producers. This means audio levels are excellent, production values are high, and they follow a broken old-world format. Even new-media types seem to get caught in this trap.

  • Intro Song
  • You’re listing to the XYZ Podcast (I worked that out from the intro song)
  • Ad
  • Description of today’s topic and guest, summarizing the show (This is just filler. On with the show already!)
  • Sound Effect
  • Welcome the XYZ Podcast, today we’re talking with [guest] (I know, we covered that.)
  • If you’d like to join the conversation our number is xxx-xxx-xxxx. (Time shifting!)
  • Interview Part 1 (I thought we’d never get here.)
  • If you’re just joining us we’re talking to [guest]. (Nobody is just joining. This is a podcast.)
  • Ad
  • Interview Part 2
  • Ad
  • If you enjoyed the show please subscribe to our podcast. (How exactly do you think I came to hear these words?)
  • Outro Song

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